Digital marketing is a significant part of any business these days. Regardless of the scale, size, or sector the business is concerned with, they all use digital marketing. Digital marketing tools are likewise widely used by businesses all over the world.
Wondering why you need a digital marketing tool or just curious about what the most popular digital marketing tools out there are? Well, you are at the right place to learn.
What is Digital Marketing?
Digital marketing refers to promoting a product through electronic devices. Now that could be through the television, radio or the internet. And the most popular among these is of course the promotion that takes place through the internet called online marketing.
Many types of online marketing are there.
- Content Marketing
- Social Media Marketing (SMM)
- Email Marketing
- Search Engine Optimisation (SEO)
- Pay-per-click (PPC)
- Affiliate Marketing
They are all forms of digital marketing. You get how wide this field can be, right? That’s where digital marketing tools come in to make this a little more easier and convenient for us.
What is a Digital Marketing Tool?
Digital marketing tools help you manage your marketing activities. There are many types of digital marketing tools available such as email marketing tools, social media management tools, content marketing tools, design tools, and analytics tools. Depending on the type of tool you are using, it can help you nurture leads through automated emails, schedule social media posts, design posts or even understand what is trending in your niche at the moment.
So let’s dive into some of the best digital marketing tools of 2021.
- Sprout Social
- Google Analytics
Now let’s look at each of them in detail and see what each of them is used for.
Hootsuite brings together many features that are extremely useful for social media marketing. It helps you schedule posts, discover influencers, respond to messages from different platforms and calculate ROI and conversions. It also allows your team members to access the approved content and allows multiple posts to be scheduled at once.
BuzzSumo is a platform that provides information that could help you in your content research as well as competitor analysis. It helps you search for content ideas that are new or evergreen. Many businesses use BuzzSumo to understand what is trending in their niche. It provides you with info on the content that has done well in your niche and if you want to analyze your competitor’s performance you can also do that. Discover what is being said about them and what they are promoting.
- Sprout Social
Sprout Social is a social media management platform that helps you publish and schedule your content across multiple platforms. It also gives you the best time to post your content, trending hashtags, and analytics about the performance of your content. Sprout Social allows you to streamline your social media marketing by providing communication tools that allow you to monitor, and respond more quickly.
- Google Analytics
Google Analytics helps you analyze the traffic your content receives. You can identify which posts are more popular among your customers and which of your campaigns are actually working. Use this tool to find which all keywords are driving better traffic and use the info to adjust your content in the future.
And the best thing is, it’s free.
Ahrefs is a tool used for backlink and SEO analysis. It helps you search for the top keywords for any website and understand a site’s top-performing content. It can help you identify sources of backlinks. Ahrefs also provides competitor analysis by estimating the amount of traffic a competitor receives for any given search term.
Trello helps you manage projects and coordinate better with your team. You can put multiple employees to a card and thus keep track of who’s in charge of what. You can also assign tasks and create deadlines. Before a post is published you could even put it up for review so that your team members could give their feedback. Trello helps your team work better by providing a platform that is transparent and effective.
Need a landing page but don’t have a developer to code them? Don’t worry, you have Unbounce to do that work for you. It can help you quickly build a landing page for your business and even if you are a beginner the templates they provide can help you make a decent start. The platform also provides you with an opportunity for A/B testing and provides analytics on which landing page variants are your best performers.
MailChimp is one of the top email marketing tools. If you are looking for a free email marketing automation tool, this is the one for you. It is free to start with, easy to use, and reliable. You can also track the performance of your campaigns and make use of the many integrations it provides with other SaaS companies.
CoSchedule provides an all-in-one platform where you can create, plan and schedule your content. It provides features like headline analyzers, email subject line analyzers, social media scheduling, and built-in social media analytics.
Ubersuggest is a free SEO tool. SEO is an integral part of content marketing and if you need your content to generate better traffic Ubersuggest is a must-have. Ubersuggest will help you find keywords for your content. All you have to do is type in a keyword and it will give you longtail versions of it with other valuable information like total search volume, average CPC, PPC competition, and SEO competition.
There are numerous digital marketing tools available in the market. And each one comes with its own set of pros and cons. The right way to choose is by clearly outlining your need and then finding one that fits your need. Be it email marketing automation, SEO analysis, social media management, or content research, all your needs can be met by digital marketing tools. So make sure you use them to your advantage to reduce the time, labor, and capital spent doing tedious tasks.